Visual Concept
- Design
I design the visual rulebook covering colour, materials, mood, & lighting to create a memorable atmosphere.
Defining the mood, palette, materials, and spatial intent of your event, providing a clear visual framework for planners and vendors to work from.
Delivered as a curated Visual Concept Deck, this important step in event design and planning ensures all creative decisions feel aligned from the outset, preventing visual inconsistency and over-styling or contradictory elements.
INCLUDES
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Comprehensive Event Visual Concept Deck
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Palette, materials, mood, spatial translation
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Stylesheet summary and styling guardrails
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1 x Initial briefing and on-boarding consultation session
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1 x Explain & refine consultation session with planner
With over a decade of experience in visual design and brand development, my work is grounded in an understanding of composition, restraint, and visual hierarchy. This background informs my approach to events — where atmosphere, material, and spatial decisions must work together seamlessly.